It’s now easy as pie to separate your business and Instagram profiles. As a savvy entrepreneur and business owner, it would be ridiculous to not take advantage of this opportunity.
There are tons of reasons why you need to create your business profile. And we’ll just skim the most important ones. When you’re done reading this you’ll see that you need to create a separate business account ASAP.
Let’s do this!
Keep work and play separate
The first reason to create a separate Instagram business account is to keep “work” and “play” accounts separate. This allows your business content to stay with your business and your personal content to stay personal.
When you share both business and personal posts from the same account, it can confuse your followers. Sometimes you can get lucky and your personal content will resonate with your followers as much as your professional content. But your odds of hitting a home run go down significantly.
Why even try this when you can easily keep them separate with individual profiles for each?
A separate Instagram business account will make it easier for you to outsource content creation
By having a separate Instagram business account you’ll be able to outsource your content creation much easier.
When you use your personal Instagram profile to post business updates you are probably the only one handling your content. Spending a lot of extra time on Instagram marketing instead of on other important parts of your business.
By splitting your personal account from your business Instagram account you’ll be able to outsource your business content effortlessly. Want to know more about outsourcing your content marketing? We’ve written a post just for you.
A separate business account is an asset for your business
Finally, when you create a separate Instagram business profile you are creating another asset to improve the value of your business when it comes time to sell.
Marketing with Instagram is amazingly effective and probably will be in the future. And with this kind of business asset, it isn’t out of the question to add five figures worth of value to your business.
Get that separate Instagram business account set up ASAP! Want to learn more about how to convert Instagram followers to paying clients or need help setting up your email marketing? Let’s have a virtual coffee.
