Why You Need To Email Your List Regularly
Answer me this… how often are you emailing your list? Do you sit down and create a newsletter once a month for your existing subscribers? Or are you waiting until you get to a certain number of contacts before you start to email? If you chose the latter, I think you’re making a big mistake.
Email lists only work when you use them to reach out to your subscribers regularly.
If you wait too long, they’ll forget about you and how you got their email address. When you aren’t relevant or important to them, they’ll unsubscribe, or (YIKES) mark your emails as spam. Yes, even if they opted in to receive something from you. People forget. It’s your job to make sure you stay top of mind. And you can do that by emailing them regularly.
Sending an email once a week is a good start.
If you’re not writing email messages for your readers regularly right now, start there. Send a message letting your readers know what to expect. Effective email lists are all about setting and meeting expectations.
Tell them you’re excited to kick things off and that you’ll have fun and valuable stuff to share with them each week. If possible, give them a date and time and have them keep an eye out for your emails. This will do wonders for your open rates. For example, you could tell them to look for an email from you every Tuesday morning. Then deliver on that promise.
Meeting expectations builds trust.
Your readers will be more likely to stick around, open, and read your emails. They’ll also trust you when you make a recommendation or an offer. What this boils down to is this; you’ll start to see more clicks and sales on your affiliate links, and higher conversions on your own offerings. Build those relationships with your audience. Move them from prospect to customer, and eventually to cheerleader by keeping in touch via email.
I’ve got a little bonus tip for you.
Ask your readers to share you with their friends. Invite them, every once in a while, to share your opt-in page or to forward one of your emails to someone who may be interested in the content. Keep it light and casual and don’t overdo it. You’ll be surprised at how quickly your subscriber list will grow when you get the help of current readers.
To get started, commit to an email schedule.
Start weekly and stick with it for a couple of months. Use the email scheduling feature to make sure the email goes out even when life gets crazy (because you know it will). Don’t skip an issue. And build your reputation of being consistent and reliable and see what happens. I think you’ll be pleasantly surprised.