Starfish Wishes

Starfish Wishes is a local small business here in Barefoot’s coastal area of North Carolina. Their unique jewelry and craft designs, inspired by the sea, are well-known and beloved by customers in Oak Island.

When the global pandemic slowed down tourism, co-owners Mimi and Sherry decided it was time to broaden their client base and sell their beautiful products online. We designed an eCommerce website and branding that brings the joy of beach life to delighted customers across the country.

We also converted their Facebook page to a Business page and aligned it with the branding.

Starfish Wishes dipped their toes into the sand of online marketing, and now there’s no looking back!

When people step up to a Starfish Wishes’ booth at a local craft fair or farmers market, the joy is palpable – so our goal at Barefoot was to ensure the branding and website conveyed the same seaside feeling of welcoming and fun for their online shoppers. Our site showcases their beautifully photographed products and makes shopping a breeze.

The Starfish Wishes eCommerce site is user-friendly and easy to navigate on both PCs and smartphones. We provide ongoing site support as well, ensuring the business can focus on their products and client marketing. The conversion of the Facebook page to a Business page quickly resulted in 600 new followers.

Here’s how we brought their brand to life

logo and branding starfish wishes
screencapture starfishwishes net about starfish wishes oak island beach life 2021 03 07 18 11 36 | Barefoot Design Collective
Starfish Wishes Brand Board scaled | Barefoot Design Collective

But don't just take our word for it

Oh my goodness, after one conversation we felt totally at ease and realized we’d found someone who “got” us. Jackie also made it so easy to do everything safely and virtually, especially during quarantine. We very much appreciated her understanding of our concerns and need for safety.

There were so many A-HA moments along the way, and we’re still having those moments! We wanted to do everything, but it was all so over our heads. Jackie made it possible to do what we wanted to do! The design facilitates online sales, shipping, user reviews…who knew two old broads could do all this and have so much fun! And we love that you have followed up with us and continue to monitor our site.

Oh my goodness, get Jackie’s help! She will make it all make sense. We had no idea what we were getting into, but we are so happy to have continued help as we forge new frontiers! We’d highly recommend Jackie’s talents to anyone looking to build an online presence. We get so many compliments on our site. It’s just so pretty and runs so smoothly.

We’d highly recommend Jackie’s talents to anyone looking to build an online presence.

Sherry and Mimi - Starfish Wishes
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