Starfish Wishes is a local small business located not too far from Barefoot Design Collective’s headquarters in Carolina Beach. Their unique jewelry and craft designs, inspired by the sea, are well-known and beloved by customers in Southport and Oak Island, NC.
When the global pandemic slowed down tourism, co-owners Mimi and Sherry decided it was time to broaden their client base and sell their beautiful products online. We designed an eCommerce website and branding that brings the joy of beach life to delighted customers across the country.
We also converted their Facebook page to a Business page and aligned it with the branding.
Starfish Wishes dipped their toes into the sand of online marketing, and now there’s no looking back!
When people step up to a Starfish Wishes’ booth at a local craft fair or farmers market, the joy is palpable – so our goal at Barefoot was to ensure the branding and website conveyed the same seaside feeling of welcoming and fun for their online shoppers. Our site showcases their beautifully photographed products and makes shopping a breeze.
The Starfish Wishes eCommerce site is user-friendly and easy to navigate on both PCs and smartphones. We provide ongoing site support as well, ensuring the business can focus on their products and client marketing. The conversion of the Facebook page to a Business page quickly resulted in 600 new followers.