Shine with Schaefer web design mockup of laptop sitting on desk

Lisa Schaefer Web Design and Logo Design Case Study

We designed a custom website and created a clear marketing brand that not only reflected her personality and unique SHINE style of coaching but one that is generating a fast-growing client base.

Lisa Schaefer

Speaker, coach and consultant Lisa Schaefer had built a business that motivates people to be the best they can be – and it was time to make her awesomeness known more widely!

We designed a custom website and created a clear marketing brand that not only reflected her personality and unique SHINE style of coaching, but one that is generating a fast-growing client base.

We created a brand and website that reflect Lisa's passion for life and belief in what’s possible

Brand voice and websites are as unique as the business they’re built for, so we always start with a deep dive into the “why” of a business and take it from there. When we had a good sense of the emotion Lisa’s coaching website needed to evoke in potential customers, we designed a site that clearly mapped out her business offerings and created a brand voice reflective of her business’s personality and unique qualities.

The welcoming and easy-to-navigate site enables potential clients to connect easily with Lisa about her services and subscribe to her newsletter, all while helping her build an e-mail list.

Here’s how we brought her brand to life

website and branding Lisa Schaefer coach case study brand board
screencapture shinemyfriends 2021 03 14 13 13 39 | Barefoot Design Collective

But don't just take our word for it...

Jackie was excellent! Very patient, yet directive in accomplishing the goals I had for the site. Her creative eye was outstanding.

I knew the standard of quality of her work, as well as her ability to help those who aren’t versed in copywriting or website development.

The flow of the page as well as the videos and ability to capture emails for future correspondence with potential clients are making a big impact on my business. On a scale of 1 to 10, I give Barefoot an enthusiastic 10! I now have a professional website I can direct people to proudly!

Lisa Schaefer
Speaker | Coach | Consultant
website and branding Lisa Schaefer coach case study

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