Website Analytics – A Snapshot of How Your Website is Performing​

Website analytics are those tools that help figure out who is coming to your website, where they are located, and what they do when they are on your site.
Picture of Jackie Barker - Website Designer Wilmington, NC
Jackie Barker - Website Designer Wilmington, NC

Building a website takes a lot. If you’re not techie, it takes a web designer and developer (like me) who understands how to optimize your website. Once your site is up and running, it’s critical to pay attention to your site and how it’s performing.

Website analytics can help.

Website analytics are those tools that help figure out who is coming to your website, where they are located, and what they do when they are on your site.

Analytics provide a ton of valuable information. By looking at your analytics you can better understand what tweaks you may want to make to enhance your visitors’ experiences.

There are so many types of analytics you can look at and plenty of tools to help. Google has free analytics, but there are also many paid services out there.

These analytics are definitely worth paying attention to:

  • Traffic
  • Bounce Rate
  • Sources of traffic
  • And More!
Trail, forest, sunlight
“If you do not know how to ask the right question, you know nothing” 

– W. Edward Deming


Traffic basically indicates how visible your site is. Focusing on the traffic headed to your site helps you see if your site is optimized for SEO. If your site isn’t getting many visits, it could be an sign that something’s not right. The longer your site has been live, the more your website traffic should increase. If your traffic declines, levels off, or stalls, it’s good to dig into your analytics so you can make tweaks.

Bounce Rate

People leaving your site too quickly determines their user experience.

The bounce rate is based on the number of people who leave your site after landing on one page. If they don’t click or take a second action before they leave your site, they have bounced.

Having a higher bounce rate can be a sign that your site is taking too long to load, has a confusing navigation theme, or may be unappealing.

By looking at your bounce rate, you can tweak the user experience to keep visitors on your site longer

Sources of Traffic

Learning who is visiting your site and where they originated helps you make future marketing decisions. Most people get to your site by a link that they clicked. It is helpful to know how they got there. Did they find you on social media, Pinterest, or an article your website was referenced in. Seeing where your traffic came from helps you do more of what is working.

Analytics takes the speculation out of running your website.

You put alot of time and effort into writing your content and reaching the marketplace. It makes sense to ensure that your time is well spent. Using analytics is a great way to make sure that time spent is the most efficient for your business.


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