Using Storytelling to Engage and Grow Your Audience

Storytelling brings ideas to life and captures imaginations with each twist and turn of the story. A great storyteller can take the audience on a journey so they better understand the message and information provided.
Jackie Barker

Jackie Barker

Statistics are spectacular and facts are fantastic, but if they aren’t shared in a fun way, they can fall flat. As an entrepreneur, one of the easiest ways to grab your audience’s attention is with storytelling. From the stage to the inbox, you can use stories to

Storytelling helps you connect with your audience.

Storytelling brings ideas to life and captures imaginations with each twist and turn of the story. A great storyteller can take the audience on a journey so they better understand the message and information provided.

Storytelling isn’t only about speaking.

There are lots of ways to tell a great story that don’t involve being in front of a live audience. Let’s take a look at ways you can use storytelling to grow and engage your audience.

From the Stage

Storytelling from the stage is the most obvious method of using stories to engage and grow your audience. Whether an elevator pitch or a keynote speech, you can use stories to introduce yourself, deliver your message, and captivate your audience.

Written Correspondence

To hold your audience’s attention your written works, whether posts, emails, or blogs need to be interesting. Spice up your written correspondence by using storytelling sprinkled with your personality.

Social Media

Nowadays, social media uses “stories” to encourage live engagement with your audience. From posting what you’re doing at the moment to teaching a concept or idea, you can engage your audience and use a story to express yourself. (Check out this article we did on Instagram Stories.)
storytelling, writing, write, fountain pen

Podcasts

Podcasts are now all the rage. They are also a great way to use storytelling. Audible learning is one of the top ways people consume information and stories help solidify concepts and make them easier to understand.

Live Stream or Recorded Video

Just like speaking in front of an audience or hosting a podcast, video can be a hybrid of all the ways to share a great story. Live stream and video conferencing platforms such as Zoom, Google Meet, and other services make delivering your message to a wider audience, even easier. The average person engaging in video has a very small attention span. Telling a great story can help them stay tuned-in and turned-on to what you have to say.

The Moral of the Story

The more you engage your audience and use stories to convey your message, the more likely they are to know, like, and trust you. Help your audience feel connected and boost your authority by using stories to get your message across. This will make getting the sale much easier too.
“I’m obsessed with giving the audience something they don’t see coming.”
– Jordan Peele, writer and director of Get Out

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