The new year is upon us (Goodbye 2020!) and it’s time to look at your online presence. You’ve determined your website needs an update. A Fresh New Look. That cool new feature that’s trending. A content refresh. So you head on over to Google and search for web designers. There are SO many results. How in the world do you choose?
We’ve put together this article to help you out. Here are the top 5 mistakes to avoid when choosing a website designer.
1. Wrong skill set for the job.
You need to decide exactly what you want to be done to your website, before you begin looking for your designer.
Websites consist of the front-end (what you see) and the back-end (all of the coding, database, etc that makes the website function). It’s important to find a company that will make your site look good and function properly.
2. Not skilled enough to do the job.
That brings us to mistake number two. If your website project involves both web design and development make sure the company you choose is skilled in both areas. Website design and development are two completely different skillsets. It’s rare to find one person equally skilled at both. In most cases, with WordPress, you aren’t going to need a developer unless you are looking for some super fancy functionality. The website builders (we use Elementor) have made creating websites with lots of style and functionality super easy for designers and less expensive for you!
3. Requires payment in full or a large deposit.
This is a huge red flag. I’ve seen it in the construction industry, and yes, it happens in this industry too. Always investigate any company you deal with, regardless of the job, before you give them your money. Ask for references. Look at their website and social media reviews and content. Check them out on BBB.org to see if there are any complaints.
4. Doesn’t offer a period of time for Quality Assurance or ongoing support.
Have you ever taken your car in for a repair, only to have the issue happen again the next day? Well, your website is no less complicated. A legitimate website design company should offer ongoing support once your site has gone live. If they aren’t upfront about their process, ask about it. Most projects will have various stages of design/development and end with a review and quality assurance period. The last thing you want is to have your beautiful new website crash (or you find an error) after two days and have to pump more money into it.
5. Not built with SEO in mind.
Make sure your new site is optimized with SEO in mind. Having a beautiful new site is great, but if the search engines can’t find you, you’re wasting your time and money. RankMath and Yoast SEO have made this a lot easier when building your site.
An effective website is a complicated thing and it’s not a ‘one and done’ kind of thing. Finding a web designer doesn’t have to be difficult. Keep these top 5 mistakes to avoid when choosing a website designer in mind and you should be golden. Want an even easier solution? Book a free consultation with me and we’ll get the ball rolling.