Utilize these strategies when choosing your domain name so you can find one that’s both memorable and appealing to search engines. Back in the early days of the internet, it wasn’t very hard to get any domain name you wanted. Today, that’s a whole different story. It’s almost impossible to get a good one-word dot com domain name. And it’s becoming increasingly more difficult to get good domain names with other extensions (.org, etc).
If you’re targeting specific niches, one-word domain names probably aren’t your best bet when choosing your domain name.
Why not?
Well, they don’t provide much SEO value, because Internet users don’t usually do searches for just one word. People are more likely to search for phrases. Domain names that contain those phrases are a better choice. If you can grab a domain name that contains your targeted keywords, it’ll be easier to get good search engine rankings.