How To Successfully Outsource Your Content Marketing

Outsourcing to a Virtual Assistant is the best way to get your content marketing strategy going. Yes, some outsourcing is pricey. But done right, it works well, really well.
Jackie Barker

Jackie Barker

The truth is creating content is time-consuming. Even if you enjoy writing or you’ve got someone who churns out content like a machine, it is still a major time suck. If you don’t want to spend all your time and energy creating content, then how about you outsource your content marketing to the experts?

Outsourcing to a Virtual Assistant is the best way to get your content marketing strategy going. Yes, some outsourcing is pricey. But done right, it works well, really well.

Consider these seven tips to outsource your content marketing well.

7 Expert Tips to Successfully Outsource Your Content Marketing

laptop, work, coffee


1. Choose the right Virtual Assistant (VA)

There are plenty of freelancing websites you can use to look for writers and marketers. Like the old adage says ‘you get what you pay for” the same can be said about outsourcing, you get what you pay for. So, if you aren’t willing to invest a little in your content marketing, you’ll probably get work that is subpar. Also, your Virtual Assistant is taking on work that you won’t have to do. How much is that worth to you?

2. Provide clear instructions

If you aren’t clear about what you want, you are going to get work that is not what you expect. By communicating clearly with your Virtual Assistant, they will be able to meet and even exceed your expectations.

3. Treat your freelancers with respect

This may seem like common sense to most but we can all use a reminder every once in a while. Every relationship is built on trust and respect and the same can be said with outsourcing. View your Virtual Assistant as a fellow business owner, as that is what they are. Be mindful of their time, respond to communications, and honor due dates, and requests for information. By doing this, you will help to ensure a successful project and relationship.

4. Have an editorial calendar

An editorial calendar can be a lifesaver when it comes to managing and streamlining your content marketing. Without it, you’ll probably be all over the place. Without one, how do you know which content types to assign to which freelancer? You’ll also find it hard to keep track of content that’s already been published and what hasn’t been yet.

Don’t have an editorial calendar or content calendar? We can help – let’s talk!

5. Provide effective feedback

Virtual Assistants thrive on constructive feedback. By providing good feedback you’ll help your expert Virtual Assistant improve and create the content you need. Which, in turn, helps you grow your business!

6. Build long-term relationships

When you find a good Virtual Assistant to outsource your content marketing to, build a long-term, professional relationship with them. They’ll be more loyal to your brand, more motivated to continue creating high-quality content.

7. Contact Barefoot Design Collective to get started

Do you have questions about how to outsource your content marketing? Are you interested in learning more about how Barefoot Digital Marketing helps with your content marketing? Schedule a Virtual Coffee now, and we’ll answer all of your questions.

”When people honor each other, there is a trust established that leads to synergy, interdependence, and deep respect. Both parties make decisions and choices based on what is right, what is best, and what is valued most highly.”

– Blaine Lee


AFFILIATE DISCLOSURE: If a site, product, or service I recommend has an affiliate program, I join it. That way I have the potential to earn a few dollars for the time I spend investigating it. If you click one of the above links and I have joined their affiliate program, I’ll be paid an affiliate fee if you make a purchase. Here is my promise: I will never recommend anything unless I have personally used it or researched it and would recommend it to a friend for nothing. 

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