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Do I really need a website? Why yes, Small Business Owner, you absolutely do!
A website is the perfect foundation for your professional online presence. Here are 7 reasons why you should finally take the plunge into the website pool and create a website for your business.
10 Reasons Why You Shouldn’t Build Your Own Virtual Assistant Business Website
If you are thinking of building your own virtual assistant website – stop right now! Here are ten reasons why it might be the worst idea ever.
How to Market Your Self Published Book
if you’re still at the beginning stages of gathering your tribe of readers, it will take a focused, intentional plan to determine how to market a self-published book. Knowing your ideal audience intimately, where they hang out, and what they care about tailors your marketing efforts into a strategic, actionable plan.
How to Get Google Reviews
As a solopreneur, your Google My Business profile and reviews are crucial to your success. They provide social proof that you’re an expert in your field, and they help new customers find you. In short, they’re essential to growing your business.
5 Common Legal Requirements for Your New Website
These days, web builders make some aspects of websites a thoughtless process. Items such as cookie consent and copyrights can be done for you with the push of a button. However, these common website legal requirements are worth familiarizing yourself with; foregoing their implementation could leave you in legal hot water.
Google Business Profile Optimization
Google is the most popular search engine in the world, and it’s no surprise that …
What is Alt Text and Why You Need It
You may have heard of “alt text” before but not be entirely sure what it …
Formatting for SEO: How to Use Formatting to Boost Your SEO
Learn 6 simple tricks for formatting your blog posts, website, and other content that will help you boost your SEO.
How To Share Files with Your Website Designer using Google Drive
In the design process, you will often be asked to share files and folders with …
How to Use LastPass to Securely Share Your Logins with your Website Designer
It’s easier than ever to find and hire a website designer. You can post a …
Branding 101 | Small Business
What does it take to create a winning brand strategy? A lot of small businesses …
Small Business Websites | Growing Your Online Presence
If you’re a small business owner, then you know that having a website is key …
5 Spring Color Palette Ideas To Energize Your Brand
There is no shortage of color combinations that correlate with Spring. These colors exude a feeling of fun and energetic personas.
Stay Cool With These Summer Branding Color Palettes
Like with the other seasons there are a few ways to use the summer colors within your brand. We have given three examples of some categories that you can use.
eCommerce Tutorial: Standard Pages of an eCommerce website
Creating an eCommerce website isn’t as difficult as you might think. typical sections of your store that are used to market your products to customers. Let’s take a look at the different standard pages of an eCommerce site.
How To Take Care of a WordPress Website: A Beginner’s Guide
A well-maintained website is much more likely to avoid downtime and hacking attacks.
The Ultimate Guide to WordPress Care and Maintenance: How to Keep Your Website Running Smoothly
A well-maintained website is much more likely to avoid downtime and hacking attacks.
8 Important SEO Image tips you need to know
Learn how to use images in the best way possible with these easy tips. Easily implement these strategies to improve your site’s SEO.
How to improve Google search ranking by Working Your Keywords into your website copy
Google is the most popular search engine, and SEO (Search Engine Optimization) is a major factor that determines how your website will rank. Here are some tips to help you do this
SEO Headlines: 7 Simple Tactics to Get Your Website to Rank
How a web page is written to a human and how it is written to a search engine are very different. The text that you write for search engines should be keyword focused, have lots of links, and be as concise as possible.
Writing For Readers And Writing For Search Bots – It is a balancing act
How a web page is written to a human and how it is written to a search engine are very different. The text that you write for search engines should be keyword focused, have lots of links, and be as concise as possible.
On-Page SEO: How to Get Your Content to Rank Higher in Search Engines
This article will provide you with the basic understanding of on-page SEO. You will then be able to start optimizing your website for search engines.
Heading Tags: What They Are, How to Use Them for SEO
Heading tags are important for search engine optimization (SEO) because they tell the search engine what your content is about. Learn what heading tags are, how to use them, and when to use them.
How to Craft the Perfect Title of a Webpage With SEO in Mind
The title of your webpage is the first thing your potential customers will see. Learn how to craft a compelling, SEO-friendly title with these tips.
How to Find the Right Keywords for Your Target Market
In order to use the right keywords and phrases, you have to understand what your target audience is searching for.
Keywords and Key Phrases: Your Guide to Keyword Research
Keyword research is one of the most important steps in SEO. This comprehensive guide will show you how to find the best keywords and key phrases that will help your website rank higher and generate more traffic.
SEO Traffic 101: How to Generate Traffic by Optimizing Your Website
“A picture is worth a thousand words, and you have two pictures.” – Queen Clarisse from The Princess Diaries.
Snuggle Up Next To The Fire With These Winter Brand Color Palettes
There are many different winter brand color palettes that are not only elegant and sophisticated but quirky and bold.
Why Image Optimization Is Key To Your Website’s Success
“A picture is worth a thousand words, and you have two pictures.” – Queen Clarisse from The Princess Diaries.
Delightful Autumn Color Palettes to Warm Up Your Brand
Now that you understand Why Color Theory is Crucial to Branding, let’s kick it up …
WooCommerce Vs Shopify. Which eCommerce Platform Should You Go With?
If you’re ready to set up an online store, you may be asking “WooCommerce vs Shopify, which one is best?” We’ll help you decide in this post.
Why Color Theory is Crucial to Branding
So why is the use of color theory important? The answer is that color theory can influence the way customers perceive your brand. Learn more in this post.
5 simple ways to speed up your website and increase your conversions
Slow-loading websites aren’t good for anyone. It’s not good for your business, and it’s not good for your visitors. In this article, you’ll learn the top 5 ways to speed up your website and increase conversions.
How To Create A Logo That Is Amazing and Speaks To Your Ideal Client
Your logo has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations.
Try these proven strategies when choosing your domain name
Back in the early days of the internet, it wasn’t very hard to get any domain name you wanted. Utilize these strategies when choosing your domain name so you can find one that’s both memorable and appealing to search engines.
Struggling With Your Social Media? A Calendar And System Can Help
It can be frustrating and can feel like you have to pay to play by buying ads if you want your social media content to be seen. Luckily that’s not necessarily true.
Why You Need To Email Your List Regularly
Email lists only work when you use them to reach out to your subscribers regularly. If you wait too long, they’ll forget about you and how you got their email address.
Website Analytics – A Snapshot of How Your Website is Performing
Website analytics are those tools that help figure out who is coming to your website, where they are located, and what they do when they are on your site.
How to keep readers and search engines with consistent content
Publishing fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own unique ways. Let’s unpack this a little.
How Consistency is Key to a Healthy Bottom Line
If you focus on being consistent and do something to make progress every single day, you’ll definitely increase your chances of success.
The Top 5 Mistakes to Avoid When Choosing a Website Designer
Making the wrong decision when choosing a website designer can be costly. Make sure you avoid these five common mistakes!
Is Your Content Writing Causing Would-be Clients to Say “Huh”?
If you’re putting out a poor-quality piece, your marketing will all have been in vain! To put it mildly, content marketing actually refers to ‘quality-content marketing.’
Content Generation – Try These 3 Techniques And Generate Tons Of Content
Content generation may seem easy peasy when you’re in the early stages of your content marketing strategy. However, what happens when the ideas start dwindling? What do you do? Well, I’ve got 3 simple techniques to generate tons of content ideas quickly.
The Secrets to Building a Successful Brand
Your brand represents your promise to your customers and potential customers. For your customers to be loyal to your brand, you need to be consistent in delivering on that promise.
4 Reasons Why Buyer Personas Are Important
Creating buyer personas isn’t easy. You don’t just slap a name on your target audience and call it a day. Instead, you’ll be detailing out what makes this persona a great representation of your audience.
3 Key Elements Of A Winning Content Marketing Strategy
You need to be deliberate with your content marketing strategy. In this article, we’ll discuss the 3 key elements of a winning content marketing strategy.
Hero’s Journey Marketing: How to Unleash the Hero in Your Audience
Find out how you can use hero’s journey marketing techniques to better connect with your audience, generate excitement, and advance your business.
The Ultimate Guide To Picking a Great Business Name
As the business owner and creator of your brand, you will need to live with your business name for a long time. Make sure you are happy with it, that it reflects who you are and what you do.
Using Storytelling to Engage and Grow Your Audience
Storytelling brings ideas to life and captures imaginations with each twist and turn of the story. A great storyteller can take the audience on a journey so they better understand the message and information provided.
Six Steps to a Google My Business Page and Why You Need One – Now!
If you are a business owner – whether you have a Brick and Mortar business or own a virtual or mobile business, you need a Google My Business page.
How To Prepare Your Business for a Crisis
As business owners, we can be faced with a crisis at any time. As they say, “it’s not a matter of if, but when.” It’s not always our fault either. Crisis can happen in many ways…
The Dos and Don’ts to Protect Your Business During a Crisis with a Hit-By-a-Bus File
Creating a file with key information means your business can continue operating despite a setback. A hit-by-a-bus file can be as minimal or detailed as you need for the efficiency of your business.
Why you should create a separate Instagram business account
It’s now easy as pie to separate your business and Instagram profiles. As a savvy entrepreneur and business owner, it would be ridiculous to not take advantage of this opportunity.
Easily Convert Instagram Followers to Paying Clients
Turning Instagram followers into paying clients can be tough but It’s not as hard as you think.
What You Should Know About Using Instagram Stories
Modern business owners use social media to the max, aren’t afraid to show personality and if they’re a little quirky, all the better.
How to Grow Your Personal Brand with Social Media Stories
Personal branding is an excellent opportunity for someone who wants to market or sell a product or service online and that doesn’t mind putting themselves out there.
How To Successfully Outsource Your Content Marketing
Outsourcing to a Virtual Assistant is the best way to get your content marketing strategy going. Yes, some outsourcing is pricey. But done right, it works well, really well.
Lead Generation for Beginners: 5-Day Crash Course
Quick and easy steps to help you learn simple and effective ways to get more leads and sales for your business.
Have you taken the Seasonal Color Quiz?
Take this quick quiz to find out which Seasonal Brand Theory-based Style will connect your business with your ideal clients!
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