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Beautiful black woman in an orange sweater with a look of doubt or confusion on her face

Do I really need a website? Why yes, Small Business Owner, you absolutely do!

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10 Reasons Why You Shouldn’t Build Your Own Virtual Assistant Business Website

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How to Market Your Self Published Book

person holding up a sign "Your Feedback Matters!"

How to Get Google Reviews

notepad on a desktop with "Privacy Policy" written on it

5 Common Legal Requirements for Your New Website

woman holding phone with Google Business logo on screen

Google Business Profile Optimization

Beautiful black woman in an orange sweater with a look of doubt or confusion on her face

Do I really need a website? Why yes, Small Business Owner, you absolutely do!

A website is the perfect foundation for your professional online presence. Here are 7 reasons why you should finally take the plunge into the website pool and create a website for your business.

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virtual assistant sitting at a desk on her laptop

10 Reasons Why You Shouldn’t Build Your Own Virtual Assistant Business Website

If you are thinking of building your own virtual assistant website – stop right now! Here are ten reasons why it might be the worst idea ever.

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smiling woman sitting down writing

How to Market Your Self Published Book

if you’re still at the beginning stages of gathering your tribe of readers, it will take a focused, intentional plan to determine how to market a self-published book. Knowing your ideal audience intimately, where they hang out, and what they care about tailors your marketing efforts into a strategic, actionable plan.

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person holding up a sign "Your Feedback Matters!"

How to Get Google Reviews

As a solopreneur, your Google My Business profile and reviews are crucial to your success. They provide social proof that you’re an expert in your field, and they help new customers find you. In short, they’re essential to growing your business.

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notepad on a desktop with "Privacy Policy" written on it

5 Common Legal Requirements for Your New Website

These days, web builders make some aspects of websites a thoughtless process. Items such as cookie consent and copyrights can be done for you with the push of a button. However, these common website legal requirements are worth familiarizing yourself with; foregoing their implementation could leave you in legal hot water.

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woman holding phone with Google Business logo on screen

Google Business Profile Optimization

Google is the most popular search engine in the world, and it’s no surprise that …

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keyboard with blue accessibility icon

What is Alt Text and Why You Need It

You may have heard of “alt text” before but not be entirely sure what it …

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Woman sitting outside with a laptop formatting a blog post for SEO

Formatting for SEO: How to Use Formatting to Boost Your SEO

Learn 6 simple tricks for formatting your blog posts, website, and other content that will help you boost your SEO.

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How To Share Files with Your Website Designer using Google Drive

In the design process, you will often be asked to share files and folders with …

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How to Use LastPass to Securely Share Your Logins with your Website Designer

It’s easier than ever to find and hire a website designer. You can post a …

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Branding 101 | Small Business

What does it take to create a winning brand strategy? A lot of small businesses …

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small business owner standing in her business holding a clipboard

Small Business Websites | Growing Your Online Presence

If you’re a small business owner, then you know that having a website is key …

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5 Spring Color Palette Ideas To Energize Your Brand Depositphotos 28859943 XL | Barefoot Design Collective

5 Spring Color Palette Ideas To Energize Your Brand

There is no shortage of color combinations that correlate with Spring. These colors exude a feeling of fun and energetic personas.

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Pineapple orange halves and watermelon pieces on a light gradient packgound in a summer colo palette

Stay Cool With These Summer Branding Color Palettes

Like with the other seasons there are a few ways to use the summer colors within your brand. We have given three examples of some categories that you can use.

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eCommerce Tutorial Standard Pages of an eCommerce website Depositphotos 99663810 XL | Barefoot Design Collective

eCommerce Tutorial: Standard Pages of an eCommerce website

Creating an eCommerce website isn’t as difficult as you might think. typical sections of your store that are used to market your products to customers. Let’s take a look at the different standard pages of an eCommerce site.

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How To Take Care of a WordPress Website A Beginners Guide Depositphotos 430992718 XL | Barefoot Design Collective

How To Take Care of a WordPress Website: A Beginner’s Guide

A well-maintained website is much more likely to avoid downtime and hacking attacks.

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The Ultimate Guide To WordPress Care And Maintenance How To Keep Your Website Running Smoothly Depositphotos 88408768 XL | Barefoot Design Collective

The Ultimate Guide to WordPress Care and Maintenance: How to Keep Your Website Running Smoothly

A well-maintained website is much more likely to avoid downtime and hacking attacks.

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8 Important SEO Image tips you need to know Depositphotos 114470400 XL1 | Barefoot Design Collective

8 Important SEO Image tips you need to know

Learn how to use images in the best way possible with these easy tips. Easily implement these strategies to improve your site’s SEO.

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How to improve Google search ranking by Working Your Keywords Depositphotos 39527207 XL | Barefoot Design Collective

How to improve Google search ranking by Working Your Keywords into your website copy

Google is the most popular search engine, and SEO (Search Engine Optimization) is a major factor that determines how your website will rank. Here are some tips to help you do this

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SEO Headlines 7 Simple Tactics to Get Your Website to Rank Depositphotos 13005996 XL | Barefoot Design Collective

SEO Headlines: 7 Simple Tactics to Get Your Website to Rank

How a web page is written to a human and how it is written to a search engine are very different. The text that you write for search engines should be keyword focused, have lots of links, and be as concise as possible.

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Robot holding up sign that says search.

Writing For Readers And Writing For Search Bots – It is a balancing act

How a web page is written to a human and how it is written to a search engine are very different. The text that you write for search engines should be keyword focused, have lots of links, and be as concise as possible.

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On Page SEO How to Get Your Content to Rank Higher in Search Engines Depositphotos 582404592 XL | Barefoot Design Collective

On-Page SEO: How to Get Your Content to Rank Higher in Search Engines

This article will provide you with the basic understanding of on-page SEO. You will then be able to start optimizing your website for search engines.

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Heading Tags What They Are How to Use Them for SEO Depositphotos 567243222 XL | Barefoot Design Collective

Heading Tags: What They Are, How to Use Them for SEO

Heading tags are important for search engine optimization (SEO) because they tell the search engine what your content is about. Learn what heading tags are, how to use them, and when to use them.

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How to craft the perfect title of a webpage with SEO in mind Depositphotos 21902879 XL | Barefoot Design Collective

How to Craft the Perfect Title of a Webpage With SEO in Mind

The title of your webpage is the first thing your potential customers will see. Learn how to craft a compelling, SEO-friendly title with these tips.

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How to Find the Right Keywords for Your Target Market Depositphotos 403234744 XL | Barefoot Design Collective

How to Find the Right Keywords for Your Target Market

In order to use the right keywords and phrases, you have to understand what your target audience is searching for.

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Keywords and Key Phrases Your Guide to Keyword Research Depositphotos 582189742 XL | Barefoot Design Collective

Keywords and Key Phrases: Your Guide to Keyword Research

Keyword research is one of the most important steps in SEO. This comprehensive guide will show you how to find the best keywords and key phrases that will help your website rank higher and generate more traffic.

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SEO Traffic 101 How to Generate Traffic by Optimizing Your Website Depositphotos 564123826 XL | Barefoot Design Collective

SEO Traffic 101: How to Generate Traffic by Optimizing Your Website

“A picture is worth a thousand words, and you have two pictures.” – Queen Clarisse from The Princess Diaries.

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Snuggle Up Next To The Fire With Winter Brand Color PalettesDepositphotos 568196798 XL | Barefoot Design Collective

Snuggle Up Next To The Fire With These Winter Brand Color Palettes

There are many different winter brand color palettes that are not only elegant and sophisticated but quirky and bold.

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Why Image Optimization Is Key To Your Websites Success Depositphotos 72951479 XL | Barefoot Design Collective

Why Image Optimization Is Key To Your Website’s Success

“A picture is worth a thousand words, and you have two pictures.” – Queen Clarisse from The Princess Diaries.

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Delightful Autumn Color Palettes to Warm Up Your Brand Depositphotos 573875424 XL | Barefoot Design Collective

Delightful Autumn Color Palettes to Warm Up Your Brand

Now that you understand Why Color Theory is Crucial to Branding, let’s kick it up …

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WooCommerce Vs Shopify. Which eCommerce Platform Should You Go With Depositphotos 108845058 XL2 | Barefoot Design Collective

WooCommerce Vs Shopify. Which eCommerce Platform Should You Go With?

If you’re ready to set up an online store, you may be asking “WooCommerce vs Shopify, which one is best?” We’ll help you decide in this post.

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Why Color Theory is Crucial to Branding Depositphotos 497522200 XL | Barefoot Design Collective

Why Color Theory is Crucial to Branding

So why is the use of color theory important? The answer is that color theory can influence the way customers perceive your brand. Learn more in this post.

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5 simple ways to speed up your website and increase your conversions Depositphotos 568279304 XL | Barefoot Design Collective

5 simple ways to speed up your website and increase your conversions

Slow-loading websites aren’t good for anyone. It’s not good for your business, and it’s not good for your visitors. In this article, you’ll learn the top 5 ways to speed up your website and increase conversions.

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Quick tips for creating a stunning logo that speaks to your ideal client Depositphotos 575174316 XL | Barefoot Design Collective

How To Create A Logo That Is Amazing and Speaks To Your Ideal Client

Your logo has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations.

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Try these proven strategies when choosing your domain name Depositphotos 70649423 XL | Barefoot Design Collective

Try these proven strategies when choosing your domain name

Back in the early days of the internet, it wasn’t very hard to get any domain name you wanted. Utilize these strategies when choosing your domain name so you can find one that’s both memorable and appealing to search engines.

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Struggling With Your Social Media A Calendar And System Can Help Depositphotos 545718138 XL | Barefoot Design Collective

Struggling With Your Social Media? A Calendar And System Can Help

It can be frustrating and can feel like you have to pay to play by buying ads if you want your social media content to be seen. Luckily that’s not necessarily true.

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Why You Need To Email Your List Regularly Depositphotos 514586682 XL | Barefoot Design Collective

Why You Need To Email Your List Regularly

Email lists only work when you use them to reach out to your subscribers regularly. If you wait too long, they’ll forget about you and how you got their email address.

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Website Analytics – A Snapshot of How Your Website is Performing Depositphotos 563693338 XL | Barefoot Design Collective

Website Analytics – A Snapshot of How Your Website is Performing​

Website analytics are those tools that help figure out who is coming to your website, where they are located, and what they do when they are on your site.

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How to keep readers and search engines happy by being consistent Depositphotos 374312694 XL | Barefoot Design Collective

How to keep readers and search engines with consistent content

Publishing fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own unique ways. Let’s unpack this a little.

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How Consistency is Key to a Healthy Bottom Line Depositphotos 155020142 XL | Barefoot Design Collective

How Consistency is Key to a Healthy Bottom Line​

If you focus on being consistent and do something to make progress every single day, you’ll definitely increase your chances of success.

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stressed virtual assistant looking at laptop

The Top 5 Mistakes to Avoid When Choosing a Website Designer

Making the wrong decision when choosing a website designer can be costly. Make sure you avoid these five common mistakes!

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Is Your Content Writing Causing Would be Clients to Say Huh Depositphotos 167285464 XL | Barefoot Design Collective

Is Your Content Writing Causing Would-be Clients to Say “Huh”?

If you’re putting out a poor-quality piece, your marketing will all have been in vain! To put it mildly, content marketing actually refers to ‘quality-content marketing.’

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Content Generation – Try These 3 Techniques And Generate Tons Of Content Depositphotos 63107903 XL | Barefoot Design Collective

Content Generation – Try These 3 Techniques And Generate Tons Of Content​

Content generation may seem easy peasy when you’re in the early stages of your content marketing strategy. However, what happens when the ideas start dwindling? What do you do? Well, I’ve got 3 simple techniques to generate tons of content ideas quickly.

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The Secrets to Building a Successful Brand Depositphotos 186622004 XL | Barefoot Design Collective

The Secrets to Building a Successful Brand​

Your brand represents your promise to your customers and potential customers. For your customers to be loyal to your brand, you need to be consistent in delivering on that promise.

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4 Reasons Why Buyer Personas Are Important Depositphotos 74007683 XL | Barefoot Design Collective

4 Reasons Why Buyer Personas Are Important

Creating buyer personas isn’t easy. You don’t just slap a name on your target audience and call it a day. Instead, you’ll be detailing out what makes this persona a great representation of your audience.

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3 Key Elements Of A Winning Content Marketing Strategy Depositphotos 138482202 XL12 | Barefoot Design Collective

3 Key Elements Of A Winning Content Marketing Strategy

You need to be deliberate with your content marketing strategy. In this article, we’ll discuss the 3 key elements of a winning content marketing strategy.

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How To Inspire Your Audience With a Heros Journey Depositphotos 210232324 XL | Barefoot Design Collective

Hero’s Journey Marketing: How to Unleash the Hero in Your Audience

Find out how you can use hero’s journey marketing techniques to better connect with your audience, generate excitement, and advance your business.

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The Ultimate Guide To Picking a Great Business Name Depositphotos 7360425 XL | Barefoot Design Collective

The Ultimate Guide To Picking a Great Business Name

As the business owner and creator of your brand, you will need to live with your business name for a long time. Make sure you are happy with it, that it reflects who you are and what you do.

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Using Storytelling to Engage and Grow Your Audience Depositphotos 322122894 XL | Barefoot Design Collective

Using Storytelling to Engage and Grow Your Audience

Storytelling brings ideas to life and captures imaginations with each twist and turn of the story. A great storyteller can take the audience on a journey so they better understand the message and information provided.

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Six Steps to a Google My Business Page and Why You Need One Now Depositphotos 42905111 XL | Barefoot Design Collective

Six Steps to a Google My Business Page and Why You Need One – Now!​

If you are a business owner – whether you have a Brick and Mortar business or own a virtual or mobile business, you need a Google My Business page.

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How To Prepare Your Business for a Crisis Depositphotos 31601967 XL | Barefoot Design Collective

How To Prepare Your Business for a Crisis​

As business owners, we can be faced with a crisis at any time. As they say, “it’s not a matter of if, but when.” It’s not always our fault either. Crisis can happen in many ways…

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The Dos and Donts to Protect Your Business During a Crisis with a Hit By a Bus File Depositphotos 9080821 XL | Barefoot Design Collective

The Dos and Don’ts to Protect Your Business During a Crisis with a Hit-By-a-Bus File

Creating a file with key information means your business can continue operating despite a setback. A hit-by-a-bus file can be as minimal or detailed as you need for the efficiency of your business.

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Why you should create a separate Instagram business account Depositphotos 220317412 XL | Barefoot Design Collective

Why you should create a separate Instagram business account

It’s now easy as pie to separate your business and Instagram profiles. As a savvy entrepreneur and business owner, it would be ridiculous to not take advantage of this opportunity.

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Easily Convert Instagram Followers to Paying Clients Depositphotos 311855258 XL | Barefoot Design Collective

Easily Convert Instagram Followers to Paying Clients

Turning Instagram followers into paying clients can be tough but It’s not as hard as you think.

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What You Should Know About Using Instagram Stories Depositphotos 334211580 XL | Barefoot Design Collective

What You Should Know About Using Instagram Stories

Modern business owners use social media to the max, aren’t afraid to show personality and if they’re a little quirky, all the better.

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How to Grow Your Personal Brand with Social Media Stories Depositphotos 151972982 XL | Barefoot Design Collective

How to Grow Your Personal Brand with Social Media Stories

Personal branding is an excellent opportunity for someone who wants to market or sell a product or service online and that doesn’t mind putting themselves out there.

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How To Successfully Outsource Your Content Marketing Depositphotos 78105632 XL | Barefoot Design Collective

How To Successfully Outsource Your Content Marketing

Outsourcing to a Virtual Assistant is the best way to get your content marketing strategy going. Yes, some outsourcing is pricey. But done right, it works well, really well.

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Lead Generation for Beginners: 5-Day Crash Course

Quick and easy steps to help you learn simple and effective ways to get more leads and sales for your business.

Have you taken the Seasonal Color Quiz?

Take this quick quiz to find out which Seasonal Brand Theory-based Style will connect your business with your ideal clients!

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