Finding Business Balance

Finding Business Balance is a virtual assistant business that caters to the back-end needs of small businesses in the health and wellness industry.

Owner Terra McColley came to Barefoot for a new website, logo and branding that would connect to the reason for her business: to reduce the operational workload of her clients and bring balance into their lives.

Terra chose our premier offering, Website in a Day, for much the same reason her clients would choose her business – to reduce the burden of getting her new VA services up and running online while she tended to other pressing business matters.

We sought to create branding that conveyed the peace and tranquility clients could expect from Expert VA® services

Choosing the right brand colors, images and fonts speak volumes to potential clients when choosing business services online. The initial impression made in the first few seconds of scrolling a page can make the difference between staying on a page or moving on to the next option. 

We worked hand in hand with Terra to build a website that would appeal to the aesthetic of yoga instructors, spa owners, health and wellness professionals, and other small-to-midsize business owners in similar lines of work. Terra’s VA services provide the same sense of peace of mind to her customers, easing the burden of the time-consuming and stressful work of running the back end of a business.

Terra’s WordPress site is easy to scroll through, with information laid out in the same well-organized, professional way Terra works. The soothing colors, font choice and combination of images convey calmness and professionalism. In fact, she has received numerous compliments on the site from the moment it launched, both on its ease of use as well as its look and feel.

Here’s how we brought the brand to life

Brand style guide for Finding Business Balance Website in a Day and Branding Case Study
screencapture findingbusinessbalance 2021 03 02 12 09 48 1 | Barefoot Design Collective

But don't just take our word for it...

TerraMcColley FindingBusinessBalance | Barefoot Design Collective

Starting a new Virtual Assistant business requires coming up to speed quickly on multiple aspects of marketing in the digital world, all in addition to getting the business set up properly. I’m so grateful for Jackie’s marketing help. She was so easy to work with and also very helpful on the tech issues I was having. I appreciated her patience and quick response to my questions. I’m learning to be “techier,” and the video resources Jackie provides have been helpful.

My site looks so professional! It has given my business the exact image I was after. Jackie is creative and tech-savvy, and I could never have created a site like this on my own.

I highly recommend Jackie for new business owners who need to get their web presence right from the get go.

Terra McColley
Finding Business Balance

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