Finding Business Balance
Finding Business Balance is a virtual assistant business that caters to the back-end needs of small businesses in the health and wellness industry.
Owner Terra McColley came to Barefoot for a new website, logo and branding that would connect to the reason for her business: to reduce the operational workload of her clients and bring balance into their lives.
Terra chose our premier offering, Website in a Day, for much the same reason her clients would choose her business – to reduce the burden of getting her new VA services up and running online while she tended to other pressing business matters.
We sought to create branding that conveyed the peace and tranquility clients could expect from Expert VA® services
Choosing the right brand colors, images and fonts speak volumes to potential clients when choosing business services online. The initial impression made in the first few seconds of scrolling a page can make the difference between staying on a page or moving on to the next option.
We worked hand in hand with Terra to build a website that would appeal to the aesthetic of yoga instructors, spa owners, health and wellness professionals, and other small-to-midsize business owners in similar lines of work. Terra’s VA services provide the same sense of peace of mind to her customers, easing the burden of the time-consuming and stressful work of running the back end of a business.
Terra’s WordPress site is easy to scroll through, with information laid out in the same well-organized, professional way Terra works. The soothing colors, font choice and combination of images convey calmness and professionalism. In fact, she has received numerous compliments on the site from the moment it launched, both on its ease of use as well as its look and feel.