If you’re not sure whether you really need a website or if you should just continue to spend all of your time focusing on social media, listen up!
Sure, social media can be a great marketing tool, but it’s no substitute for having a professional website. There are lots of benefits to having a website as the foundation of your professional online presence.
If you’ve been putting off getting your small business website up and running for whatever reason, read on! We’ve put together 7 reasons why you should finally take the plunge into the website pool and create a website for your business.
1. A website helps you to build credibility with a strong online presence
Having a website might be the difference between small business owners having zero credibility with potential clients and showcasing their skills and getting the sale. With a website, you can create a strong presence for your business that reinforces your expertise and knowledge.
It’s more than just having an online presence; it’s about building trust with potential clients or partners who depend on your services. Once they see you have a website, they’ll know that you’re serious about your business and are committed to providing quality services.
Investing in your small business website will help you grow your business much faster than without one.
2. A website gives you control over your marketing and allows you to showcase your products and services
Remember back in October of 2021 when Facebook and Instagram went offline? Think of all of the coaches and other businesses who rely on Facebook to run their groups and other marketing efforts. This outage highlighted the importance of having control of your online marketing.
Having a company website that represents your business online is the perfect foundation for your web presence. It allows you to showcase the best of what your company has to offer, while easily connecting with your ideal clients who may be interested in hiring you.
Get creative with your website content, enter in some search engine optimization, and make sure that your website serves as the central hub for all of your marketing efforts.
3. Display your best reviews and testimonials prominently on your website
Increase customer trust, loyalty, and engagement by displaying your positive reviews and testimonials on your business website. People are more likely to purchase from businesses with positive reviews, and showcasing customer feedback allows visitors to see what your current customers think of your product or service.
How about a video testimonial
You could even do video testimonials to show the human side of your business. This will help people connect with you and your clients on a more personal level and make them feel more confident in choosing your products or services.
4. A website helps you to generate leads and stay competitive
Regardless of your business model, having a website is an absolute must in order to position your online business for success. Your website can help you generate leads and build your email list, which is another great way to control your marketing efforts.
Having a website can provide businesses with a significant competitive advantage.
With an SEO-optimized website, your ideal clients can find you more easily through Google and other search engines. This can result in increased visibility for the business. Your website is also a great place to share articles, blog posts, podcasts, and other communications, helping small businesses stay connected with their customer base and providing valuable, shareworthy content.
5. A website is a cost-effective marketing tool
Although it may seem expensive at first, having a website can be an incredibly cost-effective way to market your business. It allows you to reach potential customers all around the world, and it’s much cheaper than other paid marketing methods like print ads, Facebook ads, or television commercials.
With a strategic, well-designed website from a kickass website designer, you can showcase your products or services in an engaging way, provide detailed information about your company, and allow visitors to book appointments or purchase from you, right on your site.
So many website builders out there
There are lots of website builders out there like Wix,Duda, and Squarespace, but our favorite, and the most popular Content Management System, is WordPress.
WordPress.org (not wordpress.com — there is a difference) is free for the core software. The functionality of this free software is heads and shoulders above the competition. There are even free website builder plugins you can use (like Elementor).
You’ll need to pay for website hosting (we recommend Siteground) and your domain name, but overall, those are minimal expenses when it comes to your online presence.
6. Having your own website is one of the most effective ways to ensure that customers can easily find you with search engine optimization.
Having a website that is search engine optimized (SEO) can be an invaluable resource for any business. SEO helps potential customers find your business by allowing you to target relevant keywords and phrases in your web content, making it easier for website visitors to find what they’re looking for.
Consistently optimizing the structure of your site with link-building, titles, headings, and other elements will make it easier for search engines like Google and Bing to index and rank your web pages.
Having an SEO-optimized site will allow more people to discover your business through organic searches.
7. Tracking your marketing efforts is made easy when you have a business website!
As a business owner, analytics can be your best friend. By analyzing your website traffic, SEO performance, and social media engagement, you’ll gain valuable insight into how your marketing strategy is working and which changes need to be made in order to boost its success.
This can help you discover more about your target audience, create marketing campaigns tailored specifically for them, and make well-informed decisions for your business.
Website analytics are essential for understanding your customers and creating the best website experience possible.
So, do you need a website for your business?
After reading these points, you should be convinced that every business needs a website. If you don’t have a website for your business, what are you waiting for?
It is a cost-effective marketing tool that helps you build credibility, showcase your products and services, generate leads, and stay competitive. So if you’re still wondering whether or not you need a site for your business, the answer is a resounding yes!
Ready to finally get your website launched? Let’s talk!
