Who is your audience?
When coming up with your logo design, you should also think about your ideal client. Who are you trying to appeal to with your logo and what would they be likely to respond well to?
Stay away from clichés
Another important tip is to make sure that you avoid clichés at all costs. Some examples include lightbulbs, checks, and globes – all of which have been way overused in web design branding. By avoiding overused graphics your brand will appear creative, original and interesting.
Now that you’ve got some images you want to use, you can try combining them with different fonts to come up with your potential logos.
Keep in mind the following objectives when coming up with your logo. For your logo to be most effective you need it to be:
- Easy to reproduce
Use of color
According to Canva
, “color theory is a practical combination of art and science that’s used to determine what colors look good together.” Sounds about right to me.
Color is SO important when creating your brand and it can make the difference between a design that’s pleasing to the eye and one that is almost painful to look at. We’ll cover this in an upcoming blog post, make sure you subscribe to our newsletter and follow our socials so you get all the juicy deets.
Wrapping it up
When you’ve got your logo designs narrowed down to a few options, you can survey some people to see which the winner should be. You need to remember that creating a stunning logo isn’t about what you like but what speaks to your audience.
Not sure where to get started or still feeling overwhelmed? Book a coffee chat
and we’ll gladly help.