Quick tips for creating a stunning logo that speaks to your ideal client

Your logo has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations.
Jackie Barker

Jackie Barker

Creating a stunning logo can seem like an impossible task – Kind of like naming a baby! The problem is that you’re trying to come up with one image that symbolizes everything you want to communicate about your business. It has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations. How in the world could you possibly create a single image to do all that?
 
I’m going to walk you through how we help our clients do just that. It’s not really as difficult as it seems but it is definitely a process.
 

Start with a mood board 

A great place to start is with a mood board. A mood board is basically a collage with all the text, images and screenshots of things that you find inspiring. This could be other logos or images that appeal to you.
 
At the same time, add anything related to your business: your products and services, your location, your team, etc.
 
Then back up and take a look at your collage. You won’t be able to use everything but you should see patterns and themes start to emerge. Many times this can be enough to give you a rough ‘artistic direction’ for which way to go with your design.
 
mood board | Barefoot Design Collective

Who is your audience?

When coming up with your logo design, you should also think about your ideal client. Who are you trying to appeal to with your logo and what would they be likely to respond well to?

Stay away from clichés

Another important tip is to make sure that you avoid clichés at all costs. Some examples include lightbulbs, checks, and globes – all of which have been way overused in web design branding. By avoiding overused graphics your brand will appear creative, original and interesting. Now that you’ve got some images you want to use, you can try combining them with different fonts to come up with your potential logos.

The basics

Keep in mind the following objectives when coming up with your logo. For your logo to be most effective you need it to be:

  • Simple
  • Easy to reproduce
  • Memorable
  • Relevant
  • Versatile
  • Crowdsourcing

Use of color

According to Canva, “color theory is a practical combination of art and science that’s used to determine what colors look good together.”  Sounds about right to me. Color is SO important when creating your brand and it can make the difference between a design that’s pleasing to the eye and one that is almost painful to look at. We’ll cover this in an upcoming blog post, make sure you subscribe to our newsletter and follow our socials so you get all the juicy deets.

Wrapping it up

When you’ve got your logo designs narrowed down to a few options, you can survey some people to see which the winner should be. You need to remember that creating a stunning logo isn’t about what you like but what speaks to your audience. Not sure where to get started or still feeling overwhelmed? Book a coffee chat and we’ll gladly help.

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AFFILIATE DISCLOSURE: If a site, product, or service I recommend has an affiliate program, I join it. That way I have the potential to earn a few dollars for the time I spend investigating it. If you click one of the above links and I have joined their affiliate program, I’ll be paid an affiliate fee if you make a purchase. Here is my promise: I will never recommend anything unless I have personally used it or researched it and would recommend it to a friend for nothing. 

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