How To Create A Logo That Is Amazing and Speaks To Your Ideal Client

Your logo has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations.
Picture of Jackie Barker - Website Designer Wilmington, NC
Jackie Barker - Website Designer Wilmington, NC

Are you an online business owner looking to create the perfect logo for your business? If so, then this blog post is for you! We will walk you through how to create a professional logo that speaks to your ideal client and helps instill their trust in you.

Here are some quick tips to get you started:

  • Brainstorm ideas – Think about what kind of message or feeling you want your company logo to convey and put them together in a mood board.
  • Research other logos – Look at your competitors’ logos to see what they’re doing. What do their business logo designs say about their brands?
  • Design with intention – Make sure each element of your logo design has a purpose and is intentional. Make sure that your choice of brand colors, fonts, and shapes are all meaningful and deliberate.
  • Test it out – Show the design concept around and get feedback from trusted sources before finalizing the logo for your brand.

By following the tips in this article, you can create professional logo files that will help set your business apart from the competition.

Brainstorm ideas – start with a mood board

When it comes to creating a logo for your online business, brainstorming ideas is the best place to start. You can compile your ideas into a mood board with text, images, and screenshots of things that inspire you — as well as anything related to your business such as your company name, products, services, location, team, etc.

Mood Board Apps and Tools You Can Use

As mentioned, a mood board is a great way to quickly organize visual ideas, and there are so many apps and tools available to help create them.

Whether you’re an experienced designer or just starting out with creating your first visual style – these apps are sure to provide lots of inspiration.

  1. Pinterest (Probably the top, most used for gathering mood board inspiration and company logo ideas)
  2. Canva (Canva has some amazing logo templates you can use to gather your branding mood board assets)
  3. Adobe Express (another great Adobe tool, similar to Canva)
  4. Milanote (free plan includes up to 100 notes, images or links, 10 file uploads, and unlimited shared boards)
  5. Coolors (fun tool for creating awesome color combinations)

Once you have your mood board set up, look for patterns and themes that emerge from the collage. This can give you a good ‘artistic direction’ to go in when designing your dream logo.

Mood board | barefoot design collective
Mood board for shine with schaefer

Research other logos – what is your competition doing?

When beginning logo creation, or pretty much anything in marketing, one of the most important steps is to research your competition. Understanding what other companies in your industry are doing with their logos can help you come up with logo design ideas that will make it stand out from the crowd.

It’s also a great way to get inspiration and avoid making mistakes that have been made by others in their branding.

Doing this type of research before beginning work on your logo design can save time and money down the line and help ensure that you create an effective visual identity for your business.

Who is your audience?

Creating a new logo for your business can be an exciting process, and it’s important to keep in mind who your target audience is. Knowing who you are creating the logo for will help ensure that it resonates with them and conveys the right message and feeling.

Understanding the needs and preferences of your target audience is essential to developing an effective brand identity that they will recognize and trust.

When coming up with your logo design, you should think about your ideal client. Who are you trying to appeal to with your logo design and what would they be likely to respond well to?

Design with purpose

As an online business owner, having a professional logo is essential for your success. Your logo is one of the fastest ways to make a powerful first impression on potential customers. Therefore, it’s important to make sure that every element of your design has purpose and intentionality.

Your brand colors, fonts, and shapes should have a reason for being there, and it’s important to avoid overused clichés. Try combining images with different fonts in your logo creation —just make sure the logo is simple, easy to reproduce, memorable, relevant, and versatile.

Use of color

When it comes to creating a logo for your online business, color theory should be an integral part of the design. Color theory is used to figure out what colors work best together. When done correctly, it can make the difference between a visually appealing logo and one that is almost too painful to look at.

At its core, color theory is all about understanding how colors interact with each other, along with the psychology behind how we perceive certain colors. For example, warm colors like red and orange often evoke feelings of passion and energy. In contrast, cooler colors like blue or green are often associated with calmness or nature. Understanding which colors will create the desired mood for your business is important in order to successfully communicate its goal and values through your logo design.


Accessibility in branding is an incredibly important factor for businesses to consider when choosing the colors for their logo and branding. While it may not be the first thing that comes to mind when creating your logo, making sure your products or services are accessible to all of your target audience is important. Not only will this help ensure you reach more people, but it can also help improve customer satisfaction, loyalty and trust.

When building a brand identity, accessibility should be at the forefront of the design process. While accessibility in your logo isn’t required it’s important to make sure there is sufficient contrast between text and background colors in all of your brand graphics to ensure everyone gets the same level of experience regardless of their physical abilities or technical capabilities.

We’ll be writing more blog posts about accessibility in the future so make sure you are subscribed to our newsletter and follow us on social media.

How can I create my own logo?

It may seem strange that I would bring this up on my blog, considering I am a logo designer. However, I’m here to help you succeed in your business and if creating your own business logo is the way you want to go, then who am I to hold you back?

Use An Online Logo Maker

There are a variety of online logo makers, such as Tailor Brands and Logaster, that make it easy to create your own logo. With these tools, non designers can create a logo with just a few clicks.

Graphic design software

If you’re comfortable using graphic design software like Adobe Illustrator or Canva Pro, and have the design skills, you can create your own custom logo from scratch. This is great if you have a design in mind or want more control over the look and feel of your brand identity. Canva also has a number of logo templates you can use as well to create your logo files.

Logo generator apps

Logo generator apps such as Looka provide an AI-assisted design experience where you can input keywords related to your business and instantly get tons of custom logo options.

A word of caution if using these tools.

When creating a logo for your business, it is important to consider the potential risks associated with using online tools. While it can be convenient and help speed up the logo design process, it is essential to ensure that you have the proper licensing and intellectual property rights for any image or artwork used in your logo.

Without the right licensing, you could face legal consequences for copyright infringement, which could include hefty fines or even a lawsuit. Therefore, always double-check to make sure you have the right permissions before you make a logo using an online logo maker or other design tools.

While using a free online logo generator is great, you also want to make sure you are able to download high resolution file formats and logos with a transparent background. This way you’ll be able to use your branded assets in all of the places you may need them, such as on social media platforms, on merchandise, outdoor advertising, and more!

You want to also make sure that your logo is unique to your business, so it may be wise to work with a branding and design professional instead of trying to DIY it. Having a professional custom logo doesn’t have to be as expensive as you think, either.

Test it out

Show the design concept around and get feedback from trusted sources before making any final decisions.  When you’ve got your logo designs narrowed down to a few options, you can survey some people on your team, in your target market, people you trust, to see which the winner should be.

Gathering feedback from trusted sources can also provide valuable insights into how well your logo design communicates with its intended audience.

What Are You Waiting For? Get Started With Your Professional Logo Design

Deciding to create a logo for your online business is an important decision. By leveraging the logo resources mentioned in this article, including color theory and accessibility, you can create professional looking logos that speak directly to your target audience.

With thoughtful consideration and proper testing, you’ll be able to turn your logo ideas into something memorable and effective. Don’t forget to survey people in your target market before making any final logo design decisions.

Now it’s time for you to head into your virtual design studio and start creating a professional logo that will make heads turn.

Not sure where to get started or still feeling overwhelmed at the thought of creating your business logo? Book a coffee chat and our professional designer will gladly work with you to create your logo for your business.


Related Posts

AFFILIATE DISCLOSURE: If a site, product, or service I recommend has an affiliate program, I join it. That way I have the potential to earn a few dollars for the time I spend investigating it. If you click one of the above links and I have joined their affiliate program, I’ll be paid an affiliate fee if you make a purchase. Here is my promise: I will never recommend anything unless I have personally used it or researched it and would recommend it to a friend for nothing. 

Scroll to Top