What does it take to create a winning brand strategy? A lot of small businesses struggle with this question. It can be tough to know where to start or even where to focus your efforts. In this blog post, we will discuss the basics of branding and give tips on creating a strategy that will help your business succeed! Deciding On A Brand Vision The first step in creating a winning brand strategy is to
There is no shortage of color combinations that correlate with Spring. These colors exude a feeling of fun and energetic personas.
There are many different winter brand color palettes that are not only elegant and sophisticated but quirky and bold.
Now that you understand Why Color Theory is Crucial to Branding, let’s kick it up a notch and talk about seasonal color branding. We are about to move into Fall, so let’s start there, shall we? When I think of Autumn, I think of pumpkins, which makes me think of redheads, which makes me think of Ireland, which makes me think of tartan plaid and rolling green hills. Irish green hills under golden sunsets, sitting
Your logo has to work in your marketing, it has to instill trust in your buyers and audience and it has to elicit the right associations.
Find out how you can use hero’s journey marketing techniques to better connect with your audience, generate excitement, and advance your business.
As the business owner and creator of your brand, you will need to live with your business name for a long time. Make sure you are happy with it, that it reflects who you are and what you do.