By updating your website regularly, search engines will see that you are up to date and relevant. This article isn’t about a site that’s been sitting there for ten years and needs updating. (Have one of those? I’d love to talk to you
This is something you’re consistently taking action on. And the search engines will reward you by giving you higher priority over more dormant sites.
Of course, there are many factors that go into ranking, but the easiest thing you can do to improve your SEO is to consistently create content.
Nourishing your relationship with your readers is as important as your site ranking.
Think about the last time you landed on a new blog or website through a Google search. Assuming the content was up to par, you appreciated the information. But you were not even close to buying from them or even giving them your email address.
If you were curious enough to browse the site though, you may have become interested enough to bookmark the site. Or at the very least
have it in mind when you come across it again later. By the way, making sure that happens is becoming easier with targeted advertising. But that’s beside the point of this post.