One area to be consistent in your business is in your website or blog. Publishing fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own unique ways. Let’s unpack this a little.
We’ll start with the ‘holy grail’ of web development – free search engine traffic.
We want Google to send us lots of new potential customers, right? The search engines, in turn, want to send the most up-to-date information to their customers. You know who their customers are, right? They’re the people who search for something via their search engine, of course. And it’s the search engine company’s job to deliver the best possible result. You’re thinking, ‘but what does that have to do with me and consistency?’
That’s a great question!
Being consistent by updating your website
By updating your website regularly, search engines will see that you are up-to-date and relevant. This article isn’t about a site that’s been sitting there for ten years and needs updating. (Have one of those? I’d love to talk to you.)
This is something you’re consistently taking action on. And the search engines will reward you by giving you higher priority over more dormant sites.
Of course, there are many factors that go into ranking, but the easiest thing you can do to improve your SEO is to consistently create content.
Nourishing your relationship with your readers is as important as your site ranking.
Think about the last time you landed on a new blog or website through a Google search. Assuming the content was up to par, you appreciated the information. But you were not even close to buying from them or even giving them your email address.
If you were curious enough to browse the site though, you may have become interested enough to bookmark the site. Or at the very least have it in mind when you come across it again later. By the way, making sure that happens is becoming easier with targeted advertising. But that’s beside the point of this post.
Being consistent brings return visitors
When you update your site regularly, you’re teaching your website visitors to come back for more. They’ll get in the habit of visiting your site and reading your updates often. Of course that won’t happen with every person that comes across your site, and that’s alright. You want your target audience, the people who want what you have to share. By being consistent with publishing your content, you’ll get their attention. As they read and engage with you on your site, they’ll move down the funnel to becoming a subscriber and then a customer.
Of course, all this content you’re adding consistently is out there doing its job. It’s attracting new visitors through search engines, social media, and link sharing of your valuable content That’s why you want to publish consistently, so your business continues to grow.
Consistent action creates consistent results.
– Christine Kane